Media Buyer

McGarrah Jessee seeks a media buyer who is both a creative thinker and passionate about the evolving media and technology landscape.

Requirements

• Plan, execute and manage paid media campaigns across Meta, TikTok and Google Ads platforms, including Google Search, Display and Video.
• Develop and implement media buying strategies to achieve client goals, including brand awareness, consideration and ROI optimization.
• Conduct thorough audience research and segmentation to ensure precise targeting.
• Monitor campaign performance, analyze data and provide actionable insights to optimize performance.
• Manage budgets effectively, ensuring efficient allocation of resources to maximize ROI.
• Collaborate with the media planning and account management teams to align campaign strategies with client objectives.
• Stay up-to-date with industry trends, platform updates and best practices to ensure campaigns remain competitive and innovative.
• Prepare and present detailed campaign reports to clients, highlighting key metrics and recommendations for improvement.
• Collaborate with the analytics team to compile weekly performance reports on performance marketing channels.
• Utilize analytics tools (Google Ads, Adobe, etc.) to track, measure and report on key performance indicators.
• Familiarity with conversion tracking/pixels, Google Tag Manager and attribution models.
• Perform A/B testing and other optimization techniques to enhance campaign effectiveness.
• Budget management: Manage budgets, IOs and invoice reconciliation.
• Project budget levels and/or budget needs based on client goals.