Demand Generation Manager

The Demand Generation Manager generates qualified pipeline at a healthy cost by turning our Ideal Client Profile and offers into repeatable, verticalized demand programs; owns the quarterly marketing plan and budget; runs the channel mix (SEO/SEM, LinkedIn, webinars/events); enforces tracking standards; and equips Sales with proof and messaging that convert—while partnering cross functionally to hit MQL→SQL quality, opportunity creation, and Cost of Acquisition goals.

Requirements

• 4–7+ years in B2B demand generation (MSP, cybersecurity, SaaS, or IT services preferred) with a record of hitting MQL→SQL quality targets and improving CAC/payback via testing.
• Hands on with HubSpot Marketing Hub/CRM, GA4/Search Console, LinkedIn Ads, Google Ads, and webinar platforms (Zoom/GoTo).
• Clear, concise communicator who can write strong briefs and align Sales on messaging and proof.
• Data driven optimizer with test and learn rigor across channels, audiences, and landing pages.
• Systems thinker who enforces process (brief → measurement checklist → creative/automation) and drives cross functional alignment.
• High EQ, resilient under pressure, and able to manage ambiguity while shipping programs consistently.

Benefits

• A flexible and fun work environment with events, lunch+ learns, ping pong, snacks, games, and books
• 3 weeks of PTO (4 weeks after 2 years) per year
• A 2-week sabbatical at 5 years and a 5-week sabbatical at 10 years
• Health, Dental, and Vision Insurance
• Disability Insurance
• Group and Supplemental Life Insurance
• Paid Family Leave
• 401(k) with 3% match
• Team Profit Sharing
• Training program (including paid certifications, tuition reimbursement, and bonuses on achieving certs)
• Paid Volunteer Time Off