Senior Lifecycle Strategy Manager
Life360United States
Posted December 23, 2025
140500 - 204500 USD year
Full Time
About the Company
Life360 is a Remote-First company that empowers members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch.
Job Description
Life360 is transforming how we engage our members: moving from calendar-driven campaigns to intelligent, always-on lifecycle experiences. We're building a 'Scale Engine' powered by predictive models, automation, and AI-driven decisioning that delivers the right value to members at moments that matter.
Requirements
- 8+ years in lifecycle marketing, growth marketing, CRM, or related fields with a focus on strategy and orchestration (not solely execution)
- Proven track record designing and scaling automated lifecycle journeys in consumer subscription or membership businesses
- Deep understanding of marketing automation platforms (Braze, Iterable, Salesforce Marketing Cloud) and how to architect logic within them
- Proven experience in journey mapping
- Strong portfolio of measurable business outcomes driven by lifecycle strategy
Benefits
- Medical, dental, vision, financial, and other benefits
- Equity