The Insights & Planning Manager will help keep the KFC Global Marketing team closely connected to the lives, needs, and motivations of consumers around the world, transforming insights into action that fuels brand growth and innovation.
Requirements
- Manage day-to-day partner relationships for key global brand tracking and research programs
- Support deployment of KFC's global brand health and diagnostic tools
- Optimize ROI and value from insights investments
- Contribute to evolving KFC's global brand equity model
- Build new analytical frameworks and tools
- Synthesize insights into simple, visual stories
- Support global marketing leads and cross-functional partners on strategic projects
- Partner with Finance and Strategy teams to connect consumer and category insights to business performance
- Collaborate across global markets to proactively identify key consumer shifts, category dynamics, and cultural trends
- Develop and help deploy standardized best practices and protocols for research and testing
- Build a connected global Insights community
- Support the creation of an 'always-on' system for curating and sharing global consumer, category, and food trends
- Translate data and findings into compelling, actionable narratives
Benefits
- Competitive salary
- Benefits package
- Opportunity to innovate within a global brand
- Collaborative, fast-paced work environment
- Professional growth and development
