Ketchum is looking for a Director, Paid Social to join the team! The ideal candidate is someone who thrives on working in a highly visible, brain-bending, massively multitasking capacity at the cutting edge where communications and technology come together.
Requirements
- 7-10 years' Paid Social experience
- Minimum of 3-5 years professional interactive work experience; agency or client-side experience
- Bachelor’s degree with a concentration in marketing/business/PR/Communications or related field preferred
- Experience generating brand/client awareness through existing and emerging social media and online communities and platforms
- Experience running paid advertising campaigns on social media (Facebook, Instagram, X, LinkedIn, Pinterest, TikTok), native advertising and sponsored content. Experience with programmatic, video distribution, Google and YouTube ads a plus
- Solid grasp of social, digital, influencer, word-of-mouth marketing, personal and professional experience across the digital and social space, and knowledge of emerging trends and technologies
- Strong understanding of community engagement and online campaign experience
- Ability to translate paid media platforms, technologies and metrics into succinct, compelling, conversational language for a variety of audiences
- An individual who thrives in a fast-paced, dynamic environment, working effectively with colleagues and clients across organizations, industries and geographies
- Strong grasp and willingness to work across both B2C and B2B campigns
- Strong grasp of reporting with the ability to make data sing through storytelling that supports strong insights that drives work
- Experience with GA4 and/or Adobe Analytics preferred
Benefits
- Robust benefits program, effective within 30 days of hire
- Paid maternity/paternity leave
- Family Forming Benefits
- Employee Recognition Program
- Generous paid time off includes vacation, wellness, and extended holiday schedule
- Various development opportunities to enhance personal and professional life
- Tuition reimbursement
- Monthly Cell Phone & Wi-Fi reimbursement
