Paid Media Manager (Google & YouTube)

At Keen, we're hiring a Paid Media Manager – YouTube & Google to lead paid acquisition across the entire Google ecosystem. You'll own end-to-end campaign strategy, creative testing, budget management, and performance optimization. This is a hands-on role for a data-driven marketer who thrives on scaling efficiently, experimenting constantly, and turning insights into growth.

Requirements

• Own and optimize all Google channels — Search, Shopping, Performance Max, YouTube, and Display — with a focus on profitable customer acquisition and incremental revenue growth.
• Build and execute structured testing roadmaps for audiences, creative, copy, bidding strategies, and placements.
• Manage campaign budgets and forecasts, allocating spend dynamically to maximize efficiency and scale proven winners.
• Partner with creative, e-commerce, and analytics teams to brief new concepts, analyze results, and evolve strategy.
• Monitor daily and weekly performance in Google Ads, YouTube Analytics, GA4, and Northbeam to identify trends and surface actionable insights.
• Collaborate with CRO and landing-page teams to improve conversion and revenue per session through ad-to-site alignment.
• Stay ahead of platform updates — testing new formats and opportunities (e.g., Demand Gen, PMax enhancements, YouTube Shopping).
• Report clearly on performance, learnings, and next steps to stakeholders and leadership.

Benefits

• Competitive salary based on experience
• Hybrid schedule — collaborative office-based in Woodstock, Cape Town
• Collaborate with a fast-growing international brand and a globally-minded team
• Autonomy to lead and innovate in your domain
• Career growth opportunities in a fast-moving organization
• Birthday leave + professional development budget
• Join a team that values ownership, creativity, and results