Join Karo Healthcare as the Head of Trade & Shopper Marketing for our office in Warsaw. We're looking for a dynamic professional to build and shape Trade & Shopper Marketing in Eastern Europe, leading a team and driving commercial impact across multiple markets.
Requirements
- Define and own the Trade & Shopper Marketing strategy across pharmacy and retail channels in Eastern Europe
- Act as the strategic and operational bridge between Brand Marketing, Sales and a 30+ Field Sales Force team
- Build and shape the Trade Marketing organization in Eastern Europe, including leading and developing direct reports and future hires
- Translate global and regional brand strategies into clear trade priorities, activation frameworks and execution standards
- Leverage existing best-practice blueprints and reporting frameworks from DACH, while adapting them to the Polish and Eastern European markets
- Own the regional trade marketing budget, steering pricing, promotion mechanics, category initiatives and investment decisions to maximize ROI and GP
- Drive category management excellence, data-driven decision-making and strong customer-facing activation plans
- Oversee high-impact shopper activations, POS visibility, retail media initiatives and pharmacy recommendation programs
- Support key commercial negotiations and joint business planning with major customers
- Ensure consistent performance tracking, post-evaluation and continuous improvement across markets and channels
Benefits
- Competitive salary pack
- Flexible schedule and life work balance
- Responsibility for exciting and challenging projects that have a direct, visible impact on our customers and the industry
- Very positive work environment in a young, international, and motivated team
- Start-up spirit while being a part of the large international organization with strong values
