(Senior) Social Brand Strategist (m/w/d)

As a Senior Social Brand Strategist, you will develop cross-platform digital strategies and translate brand identity, values, and positioning into relevant social-first concepts.

Requirements

• Develop and maintain social media strategies for brands
• Translate brand identity, values, and positioning into relevant social-first concepts
• Strategically guide customers through complex brand projects
• Develop convincing pitch strategies and present them confidently
• Analyze target groups, platform trends, and competition to derive strategic recommendations
• Create result reports and research and analysis of brands, companies, and customer-relevant industries
• Create briefings for content creators and creatives
• Evaluate existing creatives, analyze campaign results, and develop strategic action recommendations
• Prioritize customer feedback and performance data and use it to continuously optimize the content strategy

Benefits

• Free drinks like coffee, soft drinks, fruit, and snacks
• Hybrid work
• Occupational pension scheme
• Access to the mental health platform OpenUp
• Company fitness
• Deutsche Bahn ticket discount
• Regular team and company events
• Company culture that values personal responsibility, creative freedom, and team spirit