Digital Marketing Manager - North

We are seeking a knowledgeable, data-oriented Digital Marketing Specialist to contribute to growth in our B2B technology markets.

Requirements

• Plan and execute multi-channel digital campaigns across paid search, paid social (LinkedIn), display, and retargeting.
• Develop and manage ABM programs
• Build and optimise automated workflows and nurture streams.
• Manage lead scoring, segmentation, and data hygiene
• Use AI-driven tools for content personalisation, predictive analytics, and performance optimisation.
• Evaluate new MarTech solutions and lead their integration
• Collaborate with content and product marketing teams to create digital assets (landing pages, emails, ads, etc.) that drive lead generation and pipeline growth.
• Implement A/B testing across creative, copy, and targeting
• Track campaign performance using analytics tools (e.g., Google Analytics, HubSpot dashboards, Power BI).
• Provide insights on channel ROI, conversion rates, and customer behaviour to guide strategy.
• Translate data into actionable recommendations for marketing and sales leadership.
• Continuously optimize the full digital journey

Benefits

• Flexible working hours
• Collaborative team environment
• Encouragement of creative experimentation and knowledge exchange