Marketing Workflow Manager

The Marketing Workflow Manager is responsible for coordinating, tracking, and driving execution of marketing projects across a fast-paced, high-volume marketing organization. This role manages workflow intake, timelines, cross-functional alignment, resource coordination, and project status updates to ensure deliverables are completed on time and in scope.

Requirements

• Manage day-to-day project workflow, including project intake, scoping, resourcing, timelines, and task assignment.
• Act as traffic manager for all marketing deliverables, ensuring clarity of ownership, deadlines, and dependencies.
• Build and maintain detailed project plans within Asana, including boards, timelines, dashboards, portfolios, and reporting views.
• Facilitate project kickoffs, team check-ins, and status meetings; document decisions, risks, changes, and action items.
• Partner with marketing leads (creative, digital, brand, product, etc.) to understand project requirements and ensure alignment across functions.
• Track project progress and proactively identify risks or blockers; escalate issues and propose solutions.
• Maintain visibility into team workload and capacity, making recommendations for prioritization or resource adjustments.
• Ensure deliverables meet scope expectations and are routed appropriately for review, approval, and final delivery.
• Monitor and enforce process standards to promote consistency and cross-team efficiency.
• Support continuous improvement by refining project workflows, templates, and operational practices within Asana and beyond.