Digital Marketing Lead (Demand Gen)
InvoiceCloud, Inc.Boston, Massachusetts, United States
Posted December 22, 2025
Full Time
About the Company
InvoiceCloud is a fast-growing fintech leader recognized with 20 major awards in 2025, including USA TODAY and Boston Globe Top Workplaces.
Job Description
InvoiceCloud is seeking a Digital Marketing Lead to support the Demand Generation organization. The ideal candidate will own digital strategy from planning through execution, navigate long and complex sales cycles, and translate technical payment and compliance concepts into compelling digital programs.
Requirements
- 5+ years of experience in B2B digital marketing
- Proven experience driving demand generation across paid media, SEO, ABM platforms, and digital content channels
- Experience marketing to government, utility, or insurance audiences strongly preferred
- Strong analytical mindset with the ability to interpret data, optimize performance, and tie efforts to pipeline and revenue
- Exceptional communication skills with the ability to simplify complex technical concepts
- Proficiency with tools such as Google Ads, LinkedIn Advertising, ABM platforms (e.g., Demandbase, 6sense, Terminus), CRM systems (Salesforce), and MAPs (Marketo, HubSpot, or Pardot)
- Ability to thrive in regulated environments with long and complex sales cycles