Invisablend is seeking a Paid Acquisition Specialist to develop and manage strategic paid advertising campaigns across various platforms to drive user acquisition and enhance brand visibility.
Requirements
- Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and Instagram.
- Conduct thorough keyword research and audience targeting to ensure campaigns effectively reach potential customers.
- Analyze campaign performance data to provide insights and recommendations for enhancements and adjustments.
- Manage budget allocation and bidding strategies to maximize impressions and conversions.
- Collaborate with the creative team to develop ad copy and visuals that resonate with our target audience.
- Stay up-to-date with industry trends and best practices in paid acquisition to continually refine strategies.
- Report on key performance indicators (KPIs) to gauge success and effectiveness of campaigns.
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in managing paid acquisition campaigns, with a strong track record of driving user growth and engagement.
- Strong analytical skills and experience with analytics tools to measure and report on campaign performance.
- Demonstrated knowledge of SEM, PPC, and social media advertising best practices.
- Proficiency in campaign management software, such as Google Ads Manager and Facebook Business Manager.
- Exceptional communication skills with the ability to work collaboratively in a team-oriented environment.
Benefits
- Bonuses based on results
- Two weeks paid days after one year
- Partial dental and eye coverage
