We're looking for a strategic, hands-on Senior Manager, Email Marketing and Growth to drive acquisition and engagement across our portfolio of brands. You'll own our full CRM communication strategy, lead campaign execution, A/B testing, and personalization efforts, and collaborate closely with marketing, product, and sales teams to refine our push notification strategy and deepen app engagement.
Requirements
- 6–8+ years of email or lifecycle marketing experience, ideally in high-consideration or long-sales-cycle environments that require thoughtful lead nurturing strategies
- 2–3 years of experience managing and scaling high-performing teams
- Deep expertise in HubSpot; familiarity with Braze, Iterable, or similar tools is a strong plus
- Proficiency in email marketing automation, including segmentation, triggers, and personalized flows
- Bonus points for experience working with customer data platforms (CDPs) like Simon Data, Iterable, or Optimove
- Basic working knowledge of SQL and comfort querying data
- Strong understanding of HTML and template scripting languages (e.g., Jinja, Django, or ESP-specific templating systems)
- Exceptional copywriting skills with a proven ability to engage target audiences and iterate on messaging based on performance data
- Highly analytical mindset, with a track record of using data to inform campaign strategy and drive measurable results
- Familiarity with Looker or experience in data transformation is a plus
- A balance of creative thinking and analytical rigor. Someone who can conceptualize big ideas and dive into the data
- Comfortable rolling up your sleeves and getting into the weeds. A builder, not just a strategist
- Able to translate data into clear insights and actionable marketing strategies
Benefits
- 100% coverage of health, vision, and dental benefits
- Flexible Paid-time Off
- Learning and Development Budget
- Retirement Savings Plans - 401k with matching
- Diversity and inclusion programs that promote employee resource groups