Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space? At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts.
Requirements
- Manage execution of lead generation promotions for our B2B content marketing campaigns.
- Work closely with the larger team to ensure smooth and efficient campaign delivery operations.
- Continuously monitor campaigns to measure and optimize performance (A/B testing, copywriting of ads and landing pages, inventory experiments).
- Develop and distribute weekly reports highlighting the impact marketing efforts have on driving quality leads.
- Demonstrate big picture understanding of how lead generation ties into the larger audience and our company goals.
- Execute and optimize audience segmentation for campaigns with our CDP.
- Proactively research and identify industry trends.
- Measure, analyze and report on programs across a variety of metrics and KPIs to inform future strategic campaign execution.
- Excellent copywriting and creative skills; show an ability to communicate to niche audiences by learning their lingo.
- Proven success in managing multiple / concurrent multi-channel campaigns.
- Record of owning projects from concept to execution to reporting on results.
- Experience with various marketing platforms + tools.
- Excellent written and verbal communication skills.
- Knack for problem solving and improving efficiencies.
Benefits
- Great community
- Broader impact
- Career opportunity
- Time out
- Competitive benefits
- Strong wellbeing support
