Influential is a key leader in the Influencer Marketing space and is seeking an experienced Specialist, Creative to lead creative ideation and oversee the production of dynamic campaigns for Fortune 500 brands.
Requirements
- Develop creative concepts that differentiate the brand and resonate with the target audience.
- Generate innovative and strategic ideas for beauty campaigns that align with client objectives.
- Determine the optimal media mix and social platform allocation for maximum impact.
- Provide clear guidance to creative and creator teams, including Strategy and Creator Management, to ensure that the creative execution aligns with the campaign's strategic vision.
- Craft persuasive and compelling brand stories that connect with consumers on an emotional level.
- Develop key messaging and positioning that effectively communicates the brand's value proposition.
- Utilize consumer insights and market data to inform creative decisions and refine campaign strategies.
- Create and deliver persuasive presentations to beauty brands that outline the strategic rationale behind campaign concepts and ideas.
- Collaborate closely with internal teams including Client Solutions, Creator Management, and Strategy and Analytics to ensure creative is seamlessly translated into campaign execution.
- Stay current on industry trends, emerging technologies, and best practices in advertising and creative strategy.
Benefits
- Competitive compensation
- Flexible time off with inclusive holiday benefits
- Comprehensive medical, dental & vision insurance for employees
- 401(k) matching
- An awesome collaborative work culture, a diverse team, and more!