Manager, Acquisition & Portfolio (Deposit )

The Acquisition & Portfolio (Deposit ) is responsible for the strategic management of the 7P’s of marketing mix to achieve the targeted revenue and profitability of PFS Retail Deposit business and its contribution to overall PFS. The Manager is responsible for the ideation, execution and tracking of marketing campaigns to continuously drive new and incremental CASA for the attainment of business targets which includes market share growth.

Requirements

• Manage the acquisition on CASA new accounts to achieve the established growth, response rate and business goals through effective planning, implementation and control of all aspects of the marketing process
• Management of the HLB@Work programme which includes overseeing the collaborative framework between PFS and GSME/BCB to foster payroll account penetration
• Day-to-day management of HLB Official Store on e-commerce platforms
• Develop and execute effective and superior marketing plans/ campaigns in line with the overall marketing objectives & strategies
• Analyze customers behavior and trends and identify opportunity new distribution channels
• Monitor competitor’s market intelligence, benchmarking against competitors and global industry practices
• Evaluate P&L impact at programme and portfolio level to deliver maximum return on investment