The marketing specialist role is primarily focused on supporting leasing efforts through strategic marketing initiatives, compelling property presentations, and high-impact collateral for tours and proposals. You’ll play a key role in driving occupancy by creating marketing materials that showcase our properties, coordinating events that strengthen broker and customer relationships, and ensuring every touchpoint reflects our brand.
Requirements
- Coordinate and execute division-wide marketing initiatives that support leasing, retention, and brand positioning.
- Develop clear, consistent copy and content for campaigns, digital platforms, and property marketing materials.
- Prepare the annual marketing budget and reconcile monthly expenses.
- Track and report on marketing program performance and ROI.
- Identify partnership marketing and co-branding opportunities to leverage local assets and community relationships.
- Develop and maintain detailed familiarity with all properties and suites in the division.
- Create or update leasing proposal template designs and prospect tracking.
- Develop and maintain a “Featured Property” guidebook for use in analyst presentations and property tours.
- Track set-up and standards of vacant space presentation.
- Assist leasing team with custom marketing collateral for high-priority prospects and tours.
- Collaborate with corporate marketing or third-party vendors to develop marketing materials (flyers, eblasts, virtual staging, videos, photography, social media)
- Utilize Adobe Creative Suite (InDesign, Photoshop, Illustrator etc.) to create or update leasing collateral, templates, and custom designs
- Leverage Canva for quick-turn assets and editable templates.
- Maintain brand consistency across all platforms and mediums.
- Manage promotional item sourcing, purchasing, and inventory for marketing and events.
- Manage local email campaign strategy and coordinate execution with corporate marketing.
- Create social media content that supports campaigns, engagement, and placemaking initiatives.
- Support property inventory and content across all digital listing services (CoStar, LoopNet, etc.)
- Update and manage property pages on the company website.
- Maintain and update CRM and marketing database (Salesforce/List Master).
- Plan and support brokers, customer, and office events that strengthen relationships and drive leasing and retention.
- Partner with Property Managers and Customer Experience teammates to deliver events, including marketing materials, communications, and on-site support.
- Collaborate with CX and Marketing teams to grow digital engagement through website updates, newsletters, and communication tools.
- Partner with internal teams (leasing, property management, customer experience, and corporate marketing) and external vendors to deliver integrated marketing and engagement initiatives.
- Work closely with the Market Leader SVP and Division Accounting Manager on marketing, CX, and G&A budget oversight.
- Support special projects and market initiatives as needed.
Benefits
- Comprehensive health insurance
- Dental and vision insurance
- Retirement plan (401k or similar)
- Paid time off
- Employee assistance program
- On-site fitness center and wellness programs
- Professional development opportunities
- Social events and team-building activities
