Marketing Specialist, Specialty Brands
HaywardCharlotte, North Carolina, United States • Phoenix, Arizona, United States • Atlanta, Georgia, United States • Knoxville, Tennessee, United States
Posted August 29, 2025
Full Time
About the Company
Hayward Holdings, Inc. is a leading global manufacturer of pool and outdoor living technology, offering energy-efficient and sustainable residential and commercial pool equipment including pumps, filters, heaters, and IoT-enabled SmartPad™. As a pioneer in industrial thermoplastic valves, Hayward Flow Control ensures unparalleled corrosion resistance and purity of media, setting it apart from traditional metal-based products. The company is committed to producing top-tier products and delivering exceptional customer service.
Job Description
Hayward Industries is seeking a Marketing Manager for its Specialty Brands division. This role will focus on developing and supporting the commercialization and promotion of products like Paramount, J&J Electronics, and Sollos, connecting with a target audience through impactful advertising, digital content, and other marketing materials. The Marketing Manager will be hands-on in creating marketing materials, evaluating market trends, coordinating product launches, and analyzing marketing effectiveness. Reporting to the Senior Marketing Manager, this position is crucial for driving business growth.
Requirements
- Develop and execute marketing programs to drive demand for Specialty Brands products.
- Manage research projects to gather customer insights.
- Evaluate market trends and competitor activities.
- Coordinate product launches and partner with development teams.
- Analyze marketing effectiveness and report on key performance indicators.
- Oversee social media, public relations, and trade shows.
