As the Director, Brand Activation, this role provides strategic leadership and direction across multiple teams, guiding People Leaders in the execution of cross-disciplinary brand activation initiatives for HARMAN Lifestyle Marketing. The position is central to shaping global frameworks, content, social media, and partnership strategies—ensuring consistent and effective brand execution across all markets.
Requirements
- Minimum 10 years of progressive experience in brand activation, marketing, or related disciplines, including proven experience leading diverse, cross-functional teams at a director level or above.
- Exceptional leadership and communication skills, with demonstrated ability to lead through subordinate managers and influence at all levels of the organization.
- Deep expertise in developing global frameworks for integrated marketing, social media, partnerships, and content creation.
- Proven track record of managing large-scale brand campaigns and partnerships with a focus on measurable results and financial performance.
- In-depth understanding of digital content strategy, social media platforms, and asset management tools.
- Strong commercial acumen and broad industry knowledge, with the ability to apply insights to drive operational and financial outcomes.
- Advanced negotiation skills and experience managing complex external agency and partner relationships.
- Ability to resolve highly complex business challenges and contribute to the development of long-term strategic plans.
Benefits
- Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
- Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
- Extensive training opportunities through our own HARMAN University
- Competitive wellness benefits
- Tuition reimbursement
- 'Be Brilliant' employee recognition and rewards program
- An inclusive and diverse work environment that fosters and encourages professional and personal development
