The Data Marketing team is seeking a Marketing Data Executive to enable targeted marketing and sales activity through the creation and management of clean, GDPR-compliant data. The role involves building and managing automated journeys, segmenting audiences, creating marketing forms, and developing triggered sends and onboarding flows.
Requirements
- Build and manage automated, multi-step journeys (Journey Builder, Automation Studio, SQL)
- Segment audiences by region, industry, and behaviour without manual workarounds
- Create and maintain marketing forms (Form Assembly), ensuring accurate data capture and GDPR compliance
- Build targeted, deduplicated email lists for campaigns, lead generation, cross-sell, upsell, and abandoned cart/registration activities
- Develop triggered sends and onboarding flows to improve engagement and lead nurturing
- Write advanced SQL queries for segmentation, A/B testing, deduplication, and performance tracking
- Automate campaign reporting (opens, clicks, conversions, regional splits)
- Maintain and audit data extensions to ensure clean, reliable segmentation
- Ensure GDPR compliance by managing opt-outs, tagging data for monitoring, and applying best practices
- Share insights and recommendations to optimise targeting and campaign results
Benefits
- Fantastic learning & development opportunities
- Generous holiday allowances
- Four additional days off for professional development
- Flexible work arrangements