Performance Tracking & Tag Management Specialist (Open to LATAM countries)

The Performance Tracking & Tag Management GrowthAssistant will support our client’s Paid Media team in ensuring every digital advertising campaign is tracked accurately, consistently, and in alignment with client goals.

Requirements

• Implement, QA, and maintain tags, triggers, and pixels in Google Tag Manager (GTM) across client websites.
• Audit and troubleshoot conversion tracking configurations across platforms (Google Ads, Meta Ads, Bing Ads).
• Validate conversion actions to ensure form fills, purchases, or other lead events are correctly recorded — not inflated by clicks or views.
• Standardize and document tagging schemas for all client accounts in Salesforce, ensuring consistent fields (budget, KPIs, goals, and tracking status).
• Partner with Paid Search Specialists to align conversion actions and budgets with each client’s true business objectives.
• Create and maintain a tracking QA checklist and intake form to guide new account setups and audits.
• Perform ongoing health checks of all tracking infrastructure to proactively identify broken tags or discrepancies.
• Collaborate with the client's marketing team to recommend scalable intake and QA processes (e.g., client onboarding forms, Salesforce automation).
• Produce clear documentation for all tagging and data validation processes to ensure team-wide continuity