The Marketing Director is responsible for establishing unified marketing systems, managing campaign execution, and ensuring strong alignment between brand, creative, retail, and production across all markets.
Requirements
- Create, manage and drive marketing campaigns, both big and small
- Coordinate marketing campaigns across all markets with consistent timing and messaging
- Maintain a proactive marketing calendar tied to launches, promotions, and brand initiatives
- Structure new product introductions with assets, messaging, timelines, and retail alignment
- Forecast promotions and specials in advance to support inventory and production
- Support market research into product placement and viability
- Influence store forecasts to align marketing, inventory, and production
- Drive register-level marketing and store blitzes
- Oversee merchandising health, including tools, signage, displays, and upkeep
- Audit store performance and partner with retail teams to strengthen execution
- Manage ecommerce and email strategies, including auditing, reporting, and optimization
- Guide digital storytelling, consumer engagement, and brand visibility
- Build structure around creative pipelines, timelines, and asset development to support the graphic design team
- Coordinate regional creative resources for shared use of campaigns, assets, and data
- Guide initiatives such as packaging transitions, collectibles, merch, and exclusive product drops
- Support programs including art competitions, murals, collaborations, and community-focused activations
- Develop initiatives that deepen community connection and amplify brand identity
- Build and lead the marketing operations team, including coordinators and designers
- Manage contractor relationships for installations, specialty creative, and overflow needs
- Establish processes and communication frameworks that connect marketing with production, sales, and operations
- Define and report on KPIs that can be utilized in the company’s Sales and Operations Planning motions
- Consistent brand presence across all channels and markets
- Reliable cadence of campaigns, launches, and exclusives
- Strong communication loops with retail and production
- Increased consumer loyalty through storytelling and experiences
- Improved merchandising and store-level visibility
- A unified marketing rhythm that supports multi-state scalability
