Vice President, Product Marketing
Grayscale InvestmentsConnecticut, United States
Posted September 10, 2025
Full Time
About the Company
Grayscale Investments is a leading asset management firm founded in 2013, specializing in digital currency investments. Offering a range of products including Bitcoin and other cryptocurrencies, Grayscale provides investors with single asset, diversified, and thematic exposure to the digital economy. With a decade-long track record and deep expertise, Grayscale stands out by enabling access to future-forward investment opportunities through innovative financial services.
Job Description
Grayscale is seeking a strategic and execution-focused Vice President, Product Marketing to own go-to-market positioning and enablement for their product suite. This role will drive narrative and market adoption through integrated campaigns and sales-facing content, leading the product roadmap and ensuring data-driven and commercially impactful launches. The VP will act as the category leader, working with cross-functional teams to align messaging and execute marketing strategies.
Requirements
- 8–15 years of product or product marketing experience in financial services, fintech, crypto, or high-growth sectors.
- Bachelor’s degree in Marketing, Finance, Communication or equivalent experience.
- Deep understanding of investment products, distribution dynamics, and markets.
- Proven success launching and enhancing product adoption through strategic GTM campaigns and sales enablement.
- Strong analytical mindset, translating market insights into strategies and measuring impact.
- Excellent communicator with storytelling skills.
- Experience leading cross-functional initiatives and influencing without authority.
