The Marketing Automation Specialist plays a critical role in building, executing, and optimizing personalized member journeys across GOVX’s owned channels, including email, SMS and paid search. This role is responsible for managing always-on lifecycle programs, leveraging data and automation to deliver relevant, timely, and engaging communications throughout the member lifecycle.
Requirements
- Manage multi-step automated email and SMS journeys across key lifecycle events (e.g., welcome/onboarding, abandoned browse/cart, post-purchase, re-engagement)
- Use behavioral and transactional data within the existing tech stack to refine segmentation and deliver personalized experiences across key GOVX member touchpoints and interactions
- Partner cross-functionally with Partner Management, Partner Success, Product, and Member Marketing teams to align lifecycle programs with site promotions, product updates, and business priorities
Benefits
- Flexible Time Off
- Paid Sick Leave
- Paid Holidays
- Competitive Medical, Dental, Vision, and Life Insurance
- 401(k) plan with discretionary match available
- Flexible Spending Account (FSA), Health Savings Account (HSA)
- Voluntary benefits including Critical Illness, Group Accident, Short Term Disability and Voluntary Life
- Employee Referral Program
- Lunch provided in office one day per week
- Gym on site
- Collaborative work environment in a modern office, stocked with drinks and snacks
- Exposure to a growing ecommerce company
- Discounts on the GOVX website
