Director, Influencer Marketing

We're seeking an experienced Director to lead our central influencer marketing team and own goop's creator strategy. The position is based in our Santa Monica headquarters. In this role, you'll ensure goop continues to lead the creator economy while shaping the next phase of innovation.

Requirements

• Develop and maintain a measurable influencer marketing strategy that ladders up to company OKRs
• Successfully execute product launches, evergreen marketing campaigns, and brand initiatives with an influencer first strategy that supports overall business priorities
• Identify and build long term partnerships with influencers to drive consideration and conversion
• Exceed targets across revenue, engagement, messaging and follower growth, working closely with the social, communications and editorial teams
• Assist with content and message creation with a social first storytelling lens
• Manage influencer marketing forecast, budget, and optimizations based on business needs
• Use data insights to effectively test and measure strategies
• Monitor industry and competitive trends
• Pivot self-service analytics reporting up to the executive leadership team and use those insights to drive constant improvements

Benefits

• Generous health benefits package
• Fertility benefits
• Paid parental leave