Director, Growth Marketing
goopSanta Monica, California, United States
Posted September 29, 2025
140000 - 150000 USD year
Full Time
About the Company
Goop is an influential lifestyle brand offering top-tier products, expert advice, and curated content across beauty, fashion, food, and wellness. Founded by Gwyneth Paltrow in 2008 as a weekly newsletter, goop has expanded into a comprehensive business encompassing editorial, e-commerce, retail, and media platforms. The company's distinctive approach emphasizes holistic well-being, clean beauty practices, and luxury goods, making it a trusted source for those seeking premium lifestyle experiences.
Job Description
goop is seeking a Director of Growth Marketing to own the paid and performance marketing strategy with a focus on acquisition and retention. This role involves managing campaigns across multiple channels, analyzing data to optimize performance, and collaborating with internal teams. The ideal candidate will be analytical, creative, and possess a strong understanding of growth metrics.
Requirements
- 8+ years of experience in performance and growth marketing
- Hands-on expertise in Meta and affiliate marketing
- Strong analytical skills and a data-driven mindset
- Experience creating and implementing testing strategies
- Fluency in Excel and marketing analytics platforms
Benefits
- Generous health benefits package
- Fertility benefits
- Paid parental leave
- Perks: goopcation paid company summer break
- Generous goop discounts
- Special offers with brand partners
- Custom lifestyle resources and events
- Beautiful workspace in Santa Monica
