Responsable Marketing (H/F) - Lubumbashi, RDC

Marketing Manager (M/F) for a major player in the industrial and mining equipment sector in DRC. Develop and implement a global marketing strategy to increase brand visibility, generate qualified leads, and support sales growth.

Requirements

• Develop and execute annual marketing plans aligned with the company's commercial objectives.
• Identify market opportunities, analyze competition and industry trends to adjust strategies.
• Define target customer segments and value propositions for different products and services.
• Ensure consistency of the company's brand image across all communication channels.
• Develop and manage marketing content (brochures, technical sheets, presentations, case studies, videos, etc.).
• Manage the company's online presence (website, social media, search engine optimization).
• Set up lead generation campaigns (digital, events, direct mail) and ensure follow-up.
• Develop sales aids for the commercial team (sales arguments, customer presentations).
• Collaborate closely with the commercial team to understand their needs and support their efforts.
• Organize the company's participation in professional trade shows, exhibitions, and client events.
• Coordinate logistics, communication, and lead follow-up generated during these events.
• Measure and analyze marketing campaign performance and initiatives.
• Prepare regular reports on key performance indicators (KPIs) and recommend adjustments.
• Manage the allocated marketing budget and optimize expenses.