The Director, Professional and Consumer Promotions Marketing will design and execute the HCP experience for Genmab's US-based hematology asset EPKINLY. This role requires a collaborative mindset, strong hematology experience, and a proven track record of operating in an emerging/developing organization.
Requirements
- Serve as the resident brand team expert on current and evolving platforms and opportunities related to HCP, Consumer, institution, and key accounts in hematology marketing
- Establish and pull through the vision set by Genmab organizational leadership
- Seamlessly integrate professional promotion strategies into the overall product brand plan
- Manage detailed tactical plans and develop related content to drive brand goals
- Collaborate to provide critical input into HCP/Consumer/Key Acct Institution profiles, targeting, and segmentation
- Partners with cross-functional teams and alliance business partners to develop and implement cohesive brand campaign, creative, positioning, and messaging, etc.
- Effectively translate primary & secondary data into insight-driven decision making and actionable strategies and tactics
- Track and provide weekly key performance indicator reports
- Representing the brand during Medical/Legal/Regulatory review meetings to ensure launch readiness
- Work effectively with Genmab sales leadership (and field sales advisory boards), relevant Genmab functions, and EPKINLY alliance partners while representing Best for Brand and Genmab interests
- Work productively to lead through external agency partners, key internal stakeholders, and cross-functional groups within the Genmab organization
- Drive engagement and partnerships with relevant professional societies and marketing advisory boards
- Manage project timelines, budgets, and all key deliverables aligned to effective launch readiness
Benefits
- 401(k) Plan
- Health Benefits
- Voluntary Plans
- Time Off
- Support Resources
- Additional Perks