Director, Professional and Consumer Promotions Marketing (FL), EPKINLY Brand Team

The Director, Professional and Consumer Promotions Marketing will design and execute the HCP experience for Genmab's US-based hematology asset EPKINLY. This role requires a collaborative mindset, strong hematology experience, and a proven track record of operating in an emerging/developing organization.

Requirements

• Serve as the resident brand team expert on current and evolving platforms and opportunities related to HCP, Consumer, institution, and key accounts in hematology marketing
• Establish and pull through the vision set by Genmab organizational leadership
• Seamlessly integrate professional promotion strategies into the overall product brand plan
• Manage detailed tactical plans and develop related content to drive brand goals
• Collaborate to provide critical input into HCP/Consumer/Key Acct Institution profiles, targeting, and segmentation
• Partners with cross-functional teams and alliance business partners to develop and implement cohesive brand campaign, creative, positioning, and messaging, etc.
• Effectively translate primary & secondary data into insight-driven decision making and actionable strategies and tactics
• Track and provide weekly key performance indicator reports
• Representing the brand during Medical/Legal/Regulatory review meetings to ensure launch readiness
• Work effectively with Genmab sales leadership (and field sales advisory boards), relevant Genmab functions, and EPKINLY alliance partners while representing Best for Brand and Genmab interests
• Work productively to lead through external agency partners, key internal stakeholders, and cross-functional groups within the Genmab organization
• Drive engagement and partnerships with relevant professional societies and marketing advisory boards
• Manage project timelines, budgets, and all key deliverables aligned to effective launch readiness

Benefits

• 401(k) Plan
• Health Benefits
• Voluntary Plans
• Time Off
• Support Resources
• Additional Perks