Strategist, Audience Campaign Activation

As an Audience Campaign Activation Strategist, you will sit at the heart of GM's modern marketing engine—turning data into real-world impact by ensuring the right audiences reach the right channels at the right time.

Requirements

• Manage end-to-end audience activation workflows across LiveRamp, CDP, and other audience delivery tools
• Maintain rigorous tracking of audience delivery status, milestones, refresh cycles, and activation readiness
• Validate audience delivery performance, match rates, and data integrity across all endpoints
• Monitor data and platform usage and enforce governance requirements across teams and platforms
• Collaborate with strategists, planning teams, and agency partners to understand campaign audience needs
• Maintain detailed documentation of activation workflows, governance processes, and delivery standards
• Proactively identify opportunities to streamline activation processes, improve accuracy, and reduce manual effort
• Contribute to broader audience operations initiatives that enhance GM's audience

Benefits

• Medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts