Paid Social Media Manager

Gen Digital is seeking an experienced Paid Social Media Manager to own the execution, optimization, and creative innovation of paid social campaigns across its global brand portfolio. The role combines data-driven performance strategy with creative storytelling and experimentation to drive customer acquisition and revenue growth.

Requirements

• 5-8 years of hands-on experience managing paid social campaigns
• Deep knowledge of Meta Ads Manager, TikTok Ads Manager, and other major social platforms
• Experienced managing large budgets with strong skills in forecasting, pacing, and ROAS optimization
• Strategic thinker with an experimental mindset and strong understanding of platform algorithms, best practices, and performance marketing principles
• Highly analytical and detail-oriented, using data to identify insights and inform optimization strategies
• Strong communicator who collaborates effectively across creative, brand, analytics, and CRO teams
• Experience using attribution tools like MTA/MMM and incrementality tests to optimize campaigns
• Organized, proactive, and adaptable — able to balance multiple priorities in a fast-paced environment
• Self-starter with a collaborative, problem-solving mindset and passion for creative and performance excellence
• Motivated to stay ahead of digital marketing trends, AI-driven tools, and creative experimentation