Social Media Manager

The Social Media Manager develops and leads Furman University’s organic social media strategy to elevate the university’s visibility, engagement and reputation across platforms.

Requirements

• Lead the development and execution of the university’s organic social media strategy across platforms, aligning content with marketing and institutional goals.
• Lead and manage a team of student content creators.
• Plan, create and manage high-performing content that strengthens the university’s brand presence, advances strategic initiatives and drives engagement among key audiences.
• Track, analyze and report on social media performance metrics to measure effectiveness against established goals, translating findings into actionable insights and recommendations to refine strategy, inform content development and optimize performance across channels.
• Provide guidance and training to campus partners on social media strategy and best practices, content standards and brand alignment.
• Support reputation management by monitoring comments, messages and other engagement mechanisms for monitoring sentiment, identifying opportunities for engagement and escalating issues as appropriate.