Director of Global Brand Marketing

Fotona, a globally recognized laser manufacturer, is seeking a Director of Global Brand Marketing to shape its growth strategy across both business and consumer touchpoints. This role is responsible for defining the brand narrative, building emotional connections, and ensuring cultural relevance in both B2B and B2C markets. The ideal candidate will be a strategic thinker, storyteller, and campaign expert capable of balancing creativity, business objectives, and operational execution.

Requirements

• Define and steward Fotona’s global brand narrative.
• Provide strategic and creative direction for campaigns.
• Translate brand vision into meaningful consumer connections.
• Oversee brand architecture, positioning, and messaging.
• Design and develop a communication plan.
• Partner with product, marketing, and commercial teams.
• Build, mentor, and inspire a high-performing team.
• Lead the creative team and communications team.
• Conduct market research and consumer insights.
• Track performance, analyze results, and recommend strategic improvements.

Benefits

• Medical
• Dental
• Vision
• Life Insurance