We are searching for a Content Specialist, mainly focused on writing creative, consumer-facing copy for marketing campaigns and materials; creating copy for the website and other digital channels that is optimized for SEO; and ensuring consistency across all channels in accordance with the brand’s style and voice. The Content Specialist will report to the Creative & Content Manager.
Requirements
- Develop and implement content strategies to support marketing goals.
- Write clear and error-free content for a wide variety of marketing needs.
- Bring your 2+ years of experience in crafting creative copy for multi-channel marketing campaigns to write copy for email campaigns, social media posts, landing pages, blogs, direct mailers, printed marketing collateral, signage, and more.
- Work with the digital marketing team to identify key search terms and write optimized copy for the website, blog, and other digital channels.
- Demonstrate your experience in content ideation and research to develop content to support brand awareness, engagement, and trust-building efforts.
- Collaborate with product and marketing managers to shape the value propositions and descriptions for new products in a compelling, customer-centric format; create copy for product launches and go-to-market campaigns.
- Utilize your copywriting expertise to write voiceover scripts for videos.
- Copyedit work delivered by third-party agencies or internal team members, ensuring copy is free of errors and aligns with the brand’s style and voice.
- Analyze marketing data to provide actionable insights and contribute to strategic planning and recommendations.
- Occasionally create copy for franchisee marketing materials.
- Occasionally support other departments with creative copywriting needs.
- Use your creative background to write in and maintain a consistent brand voice across all channels.
- Support franchisees by developing training materials on copywriting for marketing.
- Perform other duties as assigned.
Benefits
- 401(k)
- 401(k) matching
- Bonus based on performance
- Company parties
- Competitive salary
- Dental insurance
- Flexible schedule
- Free food & snacks
- Health insurance
- Opportunity for advancement
- Paid time off
- Parental leave
- Vision insurance
- Wellness resources
