Director of Lifecycle Marketing, Growth

Fetch is building a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. The company values curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. As a Director of Lifecycle Marketing, Growth, you will lead a small team driving the revamp of our new member onboarding and resurrection (win-back/reactivation) journeys, setting and scaling best practices to maximize retention, engagement, and long-term value.

Requirements

• 10+ years of experience in lifecycle marketing, CRM, growth marketing or related discipline, ideally with both growth and retention focus
• Proven track record of designing and executing lifecycle campaigns that deliver measurable growth (onboarding activation, resurrected users, retention uplift)
• Strong analytical and data-driven mindset: experienced in defining and tracking KPIs, running A/B tests, and using data to drive decisions
• Excellent cross-functional communication skills; ability to partner with product, data, engineering, ops, and other stakeholders to deliver end-to-end lifecycle flows
• Leadership experience: comfortable managing and mentoring a team, writing playbooks and building scalable processes
• Comfortable working in a fast-paced, dynamic environment
• Ability to prioritize, iterate, and pivot as business needs evolve
• Strategic, but also hands-on: willing to roll up your sleeves and own execution when needed

Benefits

• Equity
• 401k Match
• Benefits for humans and pets
• Continuing Education
• Employee Resource Groups
• Paid Time Off
• Robust Leave Policies
• Calvin Care Cash
• Flexible Work Environment