Growth Marketing Analyst

Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. As a Growth Marketing Analyst, you will play a key role in accelerating user growth, engagement, and lifetime value across Fanatics Live, Collect, and Topps.

Requirements

• Analyze user acquisition (UA) channel performance across paid social, search, influencer, affiliate, and app stores to improve CAC efficiency.
• Partner with the Growth Marketing team to evaluate multi-channel campaign impact and user cohort behaviors.
• Develop dashboards and reports tracking CAC, ROAS, LTV:CAC ratio, and purchase conversion rates.
• Support marketing attribution modeling, cohort analyses, and funnel diagnostics.
• Monitor lifecycle KPIs including CLV, churn, and engagement across email, push, SMS, and in-app messaging.
• Identify retention drivers and high-performing segments to inform loyalty and reactivation strategies.
• Design and evaluate A/B and multivariate tests to optimize creative, targeting, and messaging.
• Create consistent testing and reporting frameworks across Growth and Lifecycle teams.
• Summarize and present performance insights to stakeholders, translating analytics into actionable strategies.
• Collaborate with cross-functional partners in Marketing, Product, Analytics, and Data Engineering to enhance data infrastructure and measurement capabilities.

Benefits

• 401k Matching
• Retirement Plan
• Tuition Reimbursement
• Relocation Assistance