The Digital Marketing Executive will develop and implement digital marketing strategies, conduct market research, and create and execute campaigns across various digital channels. This role involves designing website banners, analyzing campaign performance, and providing reports to clients and management to demonstrate ROI.
Requirements
- At least 1 year of experience in a Digital Marketing or similar role
- Diploma (or equivalent) in Marketing, Business Administration, or a similar field
- Digital Marketing Expertise: Proven experience with paid ads (Google Ads, Meta Ads, TikTok Ads), SEO, email marketing, and social media campaigns
- Analytics Proficiency: Able to utilize tools such as Google Analytics for performance tracking and campaign optimization
- Creative Problem-Solving: Able to craft creative marketing campaigns
- Technical Skills: Basic understanding of landing page optimization, A/B testing, and conversion rate optimization (CRO)
- Adaptability: Stays up-to-date with fast-changing digital trends
- Communication: Coordinate and liaise closely with designers and copywriters