We are looking for a Senior Downstream Product Marketing Manager to lead the commercialization and market adoption of Edwards IHFM products. The successful candidate will have deep experience in cardiovascular technologies and a passion for improving lives through innovation.
Requirements
- Bachelor’s degree with 8+ years in a related field and related experience in marketing or equivalent experience based on Edwards' criteria
- Master's degree with 6+ years in related field and related experience
- Proven successful project management skills
- Proven success in launching and scaling cardiac products in clinical environments
- Deep understanding of cardiology workflows, reimbursement, and regulatory landscape
- Strong understanding of marketing technologies (e.g., Salesforce, HubSpot, Marketo, Asana, Tableau)
- Excellent organizational, communication, and stakeholder management skills
- Analytical mindset with experience in data-driven decision-making
- Excellent communication, storytelling, and cross-functional leadership skills
- Analytical mindset with experience in data-driven decision-making
- Proven expertise in Microsoft Office Suite
- Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
- Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
- Extensive understanding of related aspects of marketing concepts and principles
- Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research
- Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics
- Ability to assess and understand market share, pricing, ASPs, competitive dynamics
- Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
- Strict attention to detail
- Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
- Ability to manage competing priorities in a fast-paced environment
- Ability to represent leadership on sections of projects within a specific area working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
- Ability to maintain a strong relationship with the regional sales team, clinical specialists, governmental affairs, clinical economics and training to ensure effective and optimal integration of efforts
Benefits
- Competitive salaries
- Performance-based incentives
- Wide variety of benefits programs