Digital hire a Content Writer (Technology) to lead the voice and storytelling of a B2B enterprise tech brand on LinkedIn. The role involves crafting impactful content for a high-profile LinkedIn Showcase page, translated to address senior decision-makers across the Asia-Pacific region. The role contributes to executive presence, engagement, and marketing objectives through LinkedIn-first content.
Requirements
- Craft high-impact LinkedIn content including short-form posts, long-form narratives, infographics and executive ghostwriting.
- Shape and maintain a distinct editorial voice.
- Collaborate with subject matter experts and product marketers.
- Repurpose longer-form assets into concise LinkedIn formats.
- Build and manage a strategic content calendar.
- Monitor content performance and LinkedIn trends.
- Contribute to broader LinkedIn content assets.
- Strong communication and collaboration skills.
- Understanding of LinkedIn's editorial best practices.
- Excellent written and understanding of copy writing and on-brand content