Marketing Manager

The Marketing Manager will manage and lead the development of a comprehensive strategic marketing plan for the division, coordinate with the Division President to develop and manage its marketing and communication plan, and support sales area managers, marketing personnel, and relevant division personnel to ensure marketing plan is executed in line with the division goals.

Requirements

• Coordinate advertising and public relations with the ad agency for current communities
• Direct and participate in the design of flyers, direct mail pieces, and other marketing collateral
• Manage the maintenance of branding and compliance of model homes, advertising, signage, brochures, public relations, invoices
• Oversee the marketing of all active and upcoming communities and approve marketing materials
• Hire and manage all vendors for model home openings within local division and corporate requirements
• Manage online branding and communication efforts through the company's website, mobile, and email marketing campaigns
• Support a wide range of digital and traditional marketing needs for the division
• Analyze and interpret user journey data to improve the customer experience
• Review performance of the website and track campaign reporting to manage revenue, costs, and ROI
• Maintain model homes after model opening, including coordinating the cleaning, plant maintenance, and landscape maintenance of the model complex
• Work closely with model merchandisers, landscape architects, on-site superintendents, and other pertinent personnel
• Communicate with various departments to improve products and company image

Benefits

• Medical
• Dental
• Vision
• 401(K)
• Employee Stock Purchase Plan
• Flex Spending Accounts
• Life & Disability Insurance
• Vacation
• Sick
• Personal Time
• Company Holidays
• Multiple Voluntary and Company provided Benefits