The Product Marketing Manager is responsible for conceiving, developing, and maintaining innovative integrated go-to-market (GTM) strategies that drive demand in assigned markets. This role works in partnership with cross-functional teams to develop effective messaging, obtain market intelligence, build sales enablement, and deliver compelling assets.
Requirements
- Provides support to the cross-functional teams with the goal of successful GTM outcomes
- Researches, analyzes, and documents findings
- May coach and review the work of other team members
- Designs, delivers, and executes marketing and communication strategies
- Analyzes and assesses performance of marketing strategies and recommends improvements
- Models new product plans and routes to market, while accounting for required resources and payback periods
- Establishes relationships with executive leaders to present product functionalities
- Drives the end-to-end planning processes and core priority settings
- Works with executive leadership to drive outcomes, align with business owners and stakeholders, mitigate risk, and deliver value to internal and external customers
- Drives evolution of the business through simplification and transformation activities
- Develops and manages the positioning and messaging for product expansion strategies in new markets
- Identifies customer needs, oversees market research, and monitors market trends and competitive landscapes
- Communicates the value proposition of products and develops tools to support the selling process
- Monitors internal processes for efficiency and validity pre- and post-GTM
- Manages market person mapping and marketing intelligence
- Assists marketing programs that drive demand for products within their assigned markets
- Communicates and collaborates cross-functionally to determine the ‘why’, ‘what’, and ‘when’ of products to effectively position each product appropriately in the marketplace
- Initiates and fosters relationships to create new products and enhance functionality of existing products and product lines
- Assists with the product market requirement phase of market analysis, total addressable market size, and competitive landscape
- Interfaces with all partner-centric listening posts to gather input and communicate product strategies
- Assists with training material messaging and educational content
- Assists with identifying opportunities to out-position competitors based on areas of product differentiation, both in the short and long term
