The Marketing Lead is responsible for developing, executing, and optimizing comprehensive marketing strategies to drive growth, retention, and customer engagement.
Requirements
- Strong understanding of B2B/B2C marketing principles, particularly in the telecommunications industry.
- Proven track record in developing and executing successful marketing strategies that drive growth and customer engagement.
- Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
- Excellent communication and presentation skills.
- Creative thinking and problem-solving abilities.
- Familiarity with digital marketing tools and sales platforms (Salesforce, Google Analytics, LinkedIn Ads, etc.).
- Bilingual: Fluent in both English and French to effectively communicate with stakeholders across Canada and the United States is a plus.