Senior B2B Marketing Specialist

CarGurus is seeking a Senior B2B Marketing Specialist to drive net revenue growth by generating leads and driving customer engagement and product adoption in the US and CA markets. The successful candidate will have experience in B2B marketing, preferably at a tech company, and a strong understanding of marketing principles, strategies, and tactics.

Requirements

• 4+ years experience working in B2B marketing, preferably at a tech company
• A strong understanding of marketing principles, strategies, and tactics
• Proficiency/aptitude in using data analytics tools (Looker, Salesforce, Google Analytics) and marketing automation platforms (Marketo preferred)
• Strong verbal presentation skills and written communication skills
• Familiarity with marketing technology tools, such as CRM systems, email marketing platforms, and analytics tools
• Strategic thinking and ability to develop effective demand generation plans
• Ability to write and edit compelling marketing campaign copy
• Creativity and ability to come up with creative campaign ideas and concepts
• Strong organizational and project management skills
• Adaptability and willingness to learn and adapt to changing marketing trends and technologies
• Attention to detail and precision in tracking campaign data

Benefits

• Best-in-class benefits and compensation
• Equity for all employees
• Flexible hybrid model
• Robust time off policies
• Daily free lunch
• New car discount
• Meditation and fitness apps
• Commuting cost coverage