Social Content Lead

Join the team redefining how the world experiences design. We are seeking a highly capable Social Content lead with expertise in top-level content strategy planning, proficient in Xiaohongshu or Douyin matrix account operations, and deeply familiar with the dynamics of these social media platforms.

Requirements

• 8+ years of experience in social media operations/content strategy and 3+ years in team management.
• Proven expertise in Xiaohongshu/Douyin matrix account operations and platform dynamics, with a track record of successfully leading large-scale social media projects.
• Strong skills in content matrix development, creative planning, and strategy execution.
• Proficiency in data analysis and AI tools (e.g., GPT) for topic selection, titles, tagging, and content optimization.
• Excellent cross-functional communication and project management skills, with end-to-end experience in content operations.
• Proficiency in English as a working language.