VP, Wholesale, Consumer Products, & Partner Operated
Build-A-BearSt. Louis, Missouri, United States
Posted October 9, 2025
Full Time
About the Company
Build‑A‑Bear Workshop, founded in 1997, operates around 400 retail and franchise locations worldwide where customers create personalized stuffed animals. The company blends experiential retail with entertainment, encouraging creativity and emotional connection through its signature custom‑making process. Its culture centers on employee engagement, community impact, and a heart‑driven brand ethos, earning repeated recognition as a top workplace. Build‑A‑Bear’s unique blend of interactive retail, creative product design, and strong employee values distinguishes it in the children’s and experiential retail sectors.
Job Description
The Vice President, Wholesale, Consumer Products, & Partner Operated is a commercial leader responsible for driving category growth, optimizing omnichannel strategies, and deepening partnerships across retail platforms.
Requirements
- Lead integrated business strategies across wholesale distribution, consumer products, and third-party retail partnerships to drive brand visibility and revenue
- Oversee execution across brick-and-mortar, shop-in-shop, and partner-managed retail footprints – aligning brand standards, merchandising, and customer experience
- Build strong retail partner relationships through joint business planning, category management, and store-level performance insights
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Health insurance
- Dental insurance
- Vision insurance