Marketing and Campaign Analytics, Principal

This role focuses on providing analytics support to healthcare insurance clients, driving data-informed strategies, and delivering actionable insights to optimize marketing campaigns. The ideal candidate will be a strategic thinker, analytical expert with a passion for using data to solve complex marketing business problems and serve as a trusted advisor to clients.

Requirements

• Design, execute, and analyze marketing campaigns.
• Develop and maintain dashboards and reports.
• Utilize advanced analytical techniques.
• Build and deploy predictive models.
• Create and maintain interactive dashboards.
• Provide detailed specifications for marketing Datamarts.
• Independently lead and execute complex analytics projects.
• Serve as a trusted advisor to clients.
• Mentor junior analysts.
• Apply strong critical thinking and presentation skills.