PPC Programmatic Specialist - Freelance

The PPC Programmatic Specialist is a digital marketing professional who manages automated, data-driven ad campaigns across various channels, including search engines, by leveraging technology and data analysis to achieve maximum ROI in an agency environment.

Requirements

• Proven experience running Account-Based Marketing (ABM) campaigns using programmatic platforms such as, but not limited to, RollWorks.
• Hands-on knowledge of programmatic audience segmentation, targeting, and account lists (e.g., building dynamic account lists, intent-based targeting, CRM syncs).
• Ability to set up, optimize, and report on display, retargeting, and nurture campaigns within Programmatic platforms.
• Understanding of account-level reporting and funnel impact metrics (impressions, reach, engagement, sales qualified leads, etc.).
• Minimum 2-3 years' experience in programmatic ad buying and optimization.
• Strong communication and documentation skills - able to provide clear visibility into actions taken and results.
• Experience working within an agency environment.