Growth Marketing Manager - Paid Search

Birdy Grey is seeking a Growth Marketing Manager to design and execute the paid search channel strategy. The role will involve building annual, quarterly, and monthly plans, executing optimizations, and collaborating with cross-functional teams. The ideal candidate will have 5+ years of experience in digital marketing with a focus on Paid Search and Paid Social, advanced campaign management experience, and strong analytical skills.

Requirements

• 5+ years of experience in digital marketing with a focus on Paid Search and Paid Social
• Advanced campaign management experience required for Paid Search, including the ability to optimize bids, budgets, and targeting based on performance data and campaign metrics
• Proven ability to scale growth marketing and lead generation programs with rapid testing and learning
• Expert analytical skills with the ability to forecast and perform data deep dives to surface actionable insights
• Strong understanding and application of conversion tracking and pixel management
• Foundational understanding of attribution and how certain channels support the overall marketing program
• Proficiency in Excel & data analytics platforms
• Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively
• Comfortable with ambiguity and take initiative to lead projects
• Have an entrepreneurial spirit and thrive in a dynamic, fast-paced, fluid environment
• Proven success in working cross-functionally with all levels

Benefits

• Competitive Compensation
• Healthcare Benefits
• Retirement: 401K + up to 4% match after 3 months
• Generous PTO
• Wellness
• Flexibility
• Employee Discount
• Family Benefits: 3 months of paid parental leave