Birdy Grey is seeking a Growth Marketing Manager to design and execute the paid search channel strategy. The role will involve building annual, quarterly, and monthly plans, executing optimizations, and collaborating with cross-functional teams. The ideal candidate will have 5+ years of experience in digital marketing with a focus on Paid Search and Paid Social, advanced campaign management experience, and strong analytical skills.
Requirements
- 5+ years of experience in digital marketing with a focus on Paid Search and Paid Social
- Advanced campaign management experience required for Paid Search, including the ability to optimize bids, budgets, and targeting based on performance data and campaign metrics
- Proven ability to scale growth marketing and lead generation programs with rapid testing and learning
- Expert analytical skills with the ability to forecast and perform data deep dives to surface actionable insights
- Strong understanding and application of conversion tracking and pixel management
- Foundational understanding of attribution and how certain channels support the overall marketing program
- Proficiency in Excel & data analytics platforms
- Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively
- Comfortable with ambiguity and take initiative to lead projects
- Have an entrepreneurial spirit and thrive in a dynamic, fast-paced, fluid environment
- Proven success in working cross-functionally with all levels
Benefits
- Competitive Compensation
- Healthcare Benefits
- Retirement: 401K + up to 4% match after 3 months
- Generous PTO
- Wellness
- Flexibility
- Employee Discount
- Family Benefits: 3 months of paid parental leave