Sr. Brand Marketing Manager for US Market
BirdmanGuadalajara, Jalisco, Mexico • Mexico City, Mexico City, Mexico
Posted September 24, 2025
Full Time
About the Company
Birdman strives to become the main nutritional ally to environmentally- and health-conscious consumers by facilitating the transition to more sustainable lifestyles through an offering of best-in-class plant-based products that are both healthy and delicious. Join the revolution towards a healthier, more ethical, and more sustainable plant-fuelled future. #TAKEFLIGHT Good for You, Good for the Planet.
Job Description
Birdman is a fast-growing plant-based food company seeking a Sr. Brand Marketing Manager to lead the brand strategy and execution in the United States. This role focuses on building a leading health & wellness brand with a vision of becoming a global wellness leader, and involves ownership of the brand, P&L, innovation, and partnerships. The role operates autonomously with a dot-line reporting to the Marketing Director in Mexico.
Requirements
- Define and own birdman's brand strategy for the U.S.
- Manage brand P&L and budgets, balancing investment and ROI.
- Lead experiential marketing, PR, and influencer partnerships.
- Leverage consumer insights to drive brand, pricing, and innovation.
- Collaborate with sales, trade, and ecommerce teams.
Benefits
- Competitive salary
- Growth opportunities
- High visibility
- Impactful work