The Head of Social Media leads the strategic development, execution, and optimization of social media for Crystal Bridges Museum of American Art and the Momentary. Reporting to the Senior Director of Integrated Marketing, this role is responsible for shaping the institution’s social media vision, driving platform strategy, elevating creative storytelling, and building strong digital engagement across channels.
Requirements
- Lead Social Media Strategy: Develop annual social media strategies, KPIs, and platform priorities for Crystal Bridges and the Momentary, ensuring alignment with institutional goals and integrated marketing plans.
- Platform Oversight: Oversee all social media channels (Instagram, Facebook, X, TikTok, YouTube, LinkedIn), ensuring audience growth, engagement, and brand consistency.
- Content Strategy & Creative Direction: Direct the creation of compelling, platform-native content in collaboration with creative, multimedia, and digital teams. Oversee editorial calendars and ensure a high bar for visual storytelling.
- Team Leadership: Supervise and mentor the Assistant Social Media & Public Relations Coordinator and manage contract creators. Provide leadership, coaching, and quality oversight.
- Influencer & Ambassador Programs: Lead influencer strategy, manage creator partnerships, and evolve the in-house ambassador program to expand reach and impact.
- Paid Social Collaboration: Partner with the integrated marketing and paid media teams to align organic and paid strategies, optimize for performance, and develop campaign-aligned social content.
- Social Listening & Analytics: Oversee monitoring tools and reporting; analyze engagement, sentiment, and audience behavior; translate insights into action.
- Cross-Department Collaboration: Work closely with programming, curatorial, learning & engagement, and music teams to identify storytelling opportunities and amplify exhibitions, performances, and initiatives.
- Reputation & Issues Management: Support the Senior Director of Integrated Marketing and PR leadership during crisis communications. Manage engagement and responses across review platforms, including Yelp, Google, Facebook, and Tripadvisor.
- Live Event Coverage: Provide real-time social coverage for key openings, performances, and institutional moments.
- Governance & Standards: Maintain social media style guides, processes, and policies to uphold brand integrity and risk mitigation.
- Innovation & Trend Monitoring: Stay current with platform evolutions, emerging technologies, and best practices; pilot new approaches to ensure CB/MO remains relevant and leading-edge.
- Budget Oversight: Manage budgets related to social media production, creator partnerships, influencer activations, and tools.
- Channel Management: Oversee additional related properties (e.g., Send it South) and develop guidelines for future channels as needed.
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Visa Sponsorship
- Four Day Work Week
- Generous Parental Leave
- Tuition Reimbursement
- Relocation Assistance
