Media Planner

Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency seeking a full-time Media Planner to join their LA based team focused on business in the APAC region.

Requirements

• Collaborate on marketing strategy development with clients and internal team
• Work directly in advertising platforms including Google Campaign Manager, Meta, Google Ads, TikTok and more
• Establish and maintain positive client, vendor, and internal relationships
• Participate in day-to-day communication with clients
• Handle execution of digital media campaigns from creation to completion
• Negotiate with media vendors, place approved media plans and coordinate to make sure that all placements are pushed live
• Identify target audiences and their characteristics, behaviors, and media consumption habits
• Maintain media plans, budgets, and insertion orders
• Manage, monitor, optimize, analyze, and report on campaigns
• Research and analyze data using internal and external data sets
• Evaluation of media campaign effectiveness to inform future campaigns
• Research new trends in the industry on an ongoing basis

Benefits

• Medical
• Dental
• Vision
• Short-term disability
• Long-term disability
• Life insurance
• 401k
• Paid parental leave
• Flexible PTO
• 10 company paid holidays